I was the creative director and director on this recent commercial for Surface featuring Russell Wilson, Doug Baldwin, Earl Thomas and the rest of the Seattle Seahawks. In the ad, we follow a single play, from conception in VMAC (the team's training facility), through practice, and finally to the breathless moment on the field when the throw connects. The spot showcases the players and coaches using Surface beyond the stadium walls - from trainers tracking player health data, coaches driving video review in meetings, and players making the tablet part of their everyday life off the field. With the help of Surface, players can achieve greatness-and fans can be there for the glory, no matter where they are.
The commercial ran through the 2014-2015 season on all networks and aired during the pre-game during Super Bowl 49.
ROLE: Creative Director/Commercial Director