Campaign recap
Stranger Things Season 3 took place in 1985, the same year Microsoft released the original Windows 1.0. To celebrate this, we created throwback social content, custom themes and takeovers, and made a strange-ified version of the original Windows called Windows 1.11. We even turned the fictional Camp Know Where into a real experience at Microsoft stores.
ROLE: Group Creative Director / Concept
AWARDS: Cannes Lion Shortlist / Clio Bronze / National Gold Addy / The One Show Merit